Press release… First We Feast and Dogfish Head Craft Brewery reunite for Season 2 of “That’s Odd, Let’s Drink It,” a series that bridges the worlds of indie craft beer and pop culture by introducing celebrities to the extremes of the craft-brewing movement, premiering Tuesday, August 14, at 11 a.m. ET.
“That’s Odd, Let’s Drink It” follows Dogfish Head founder, CEO and craft-beer trailblazer, Sam Calagione, on his quest to share off-centered and innovative brews with fellow creatives who are known to think (and drink) outside the box. In each episode of the six-part series, Calagione leads an entertaining, educational beer tasting with his guests as he takes them on a full-on sensory adventure of sorts where they taste and talk about beer. From dropping taste-bud changing pills to alter the flavor profile of a sour Belgian ale, to dropping science on the brewing process over a beer made with dragon fruit and yumberries, to a hot pepper mixing party extravaganza, Calagione and guests explore all that’s possible (and impossible) over off-kilter brews.
“I find inspiration outside the boundaries of traditional brewing and enjoy guiding fellow beer lovers into the depths of flavor-forward beer experiences,” said Calagione. “I’m stoked to once again partner with First We Feast for a second season of ‘That’s Odd Let’s Drink It’ and team up with some of the most creatively entertaining people in the world – embarking on a journey of culinary ingredient experimentation and limitless imagination.”
David Cabrera – 305.772.7543
The new season offers a diverse roster of guests including YouTube sensations Rhett & Link, comedian Bert Kreischer, Flaming Lips lead singer Wayne Coyne, musician Julianna Barwick, rapper N.O.R.E. and First We Feast host Sean Evans.
“That’s Odd, Let’s Drink It” expands First We Feast’s slate of hit shows, including viral series “Hot Ones” and “The Burger Show,” to delve into the unique and vibrant world of indie craft beer. New episodes air Tuesdays at 11 a.m. ET on First We Feast’s YouTube channel. For more information about Dogfish Head Craft Brewery, visit dogfish.com.
About First We Feast
Founded in 2012, First We Feast views food as an illuminating lens into pop culture, music, travel and more through its innovative slate of food-driven video franchises. Its YouTube channel is home to flagship shows “Hot Ones,” “Food Skills” and “The Burger Show,” has 3.6M subscribers and over 480M views to date. “Hot Ones” won the 2018 Shorty Award for Best Web Series, and host Sean Evans won the 2018 Webby Award for Best Web Personality/Host. First We Feast received the 2014 James Beard Award for Best Food Blog.
About Dogfish Head
Dogfish Head has proudly been focused on brewing beers with culinary ingredients outside the Reinheitsgebot since the day it opened as the smallest American craft brewery 23 years ago. Dogfish Head has grown into a top-20 craft brewery and has won numerous awards throughout the years including Wine Enthusiast’s 2015 Brewery of the Year and the James Beard Foundation Award for 2017 Outstanding Wine, Spirits, or Beer Professional. It is a 350+ coworker company based in Delaware with Dogfish Head Brewings & Eats, an off-centered brewpub and distillery, Chesapeake & Maine, a geographically enamored seafood restaurant, Dogfish Inn, a beer-themed inn on the harbor and Dogfish Head Craft Brewery, a production brewery and distillery featuring a tasting room and beer-inspired food.
Dogfish Head supports the Independent Craft Brewing Seal, the definitive icon for American craft breweries to identify themselves to be independently-owned and carries the torch of transparency, brewing innovation and the freedom of choice originally forged by brewing community pioneers. Dogfish Head currently sells beer in 42 states and Washington D.C. and will expand into additional states in 2018.
For more information, visit www.dogfish.com, Facebook: @dogfishheadbeer, Twitter: @dogfishbeer, and Instagram: dogfishhead.
